BrandFinance®, an independent brand valuation consultancy, each year announce the 50 most valuable cosmetics brands of the world.
So, in 2014, L’Oréal Paris tops the list, while last year’s No1, Olay, drops to place 9 (here’s this year’s detailed list).
The 2014 list has 15 new entries, with Cover Girl being the most successful of them, reaching the 25th place.
The Body Shop and Johnson’s both go up 13 places, since last year.
Bioré has the biggest fall, dropping 25 places and Clean & Clear follows with 18 places loss.
You can check out last year’s most valuable cosmetics brands post here.