The Reincarnation of a Legend

Clinique Dramatically Different Lotion +Clinique’s Dramatically Different Lotion, originally named Yellow Moisturizing Lotion, is already in its 40s and it felt like it’s about time to get renewed.

The world now is not like back in 1968, when it was first launched. There is more pollution and the skin has different needs now, than 40 years ago. The renewed version of Clinique’s iconic lotion is the response to those needs. The Dramatically Different Moisturizing Lotion +, as the updated lotion is called, is reformulated with additional phytofix and moisturizing hyaluronic acid, glycerin and urea, ingredients that can naturally be found on the skin.

The new lotion has being tested for 6 years, by 600 women from 5 countries. Clinique’s concern was to keep the allergy – free aspect that the company is known for; so, any reaction to the product has led to further reformulation, until they were ready to launch the new Dramatically Different Moisturizing Lotion.

The changes are limited to the product itself, while the packaging remains the same and it keeps its yellow hue.

Dramatically Different Moisturizing Lotion + is being launched on July 2013.

Random Fact: Every 4.87 seconds, a new bottle of Dramatically Different Lotion is being purchased somewhere in the world.

(source: vogue.co.uk)

The Reincarnation of a Legend

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3 comments

  1. Your writing is fabulous! I love the post–too bad the lotion makes me break out like crazyyyy 😦

    1. Thank you so much 🙂
      Too bad indeed. They suppose to be really cautious about creating allergy – free products.

      1. Yeah it is kinda funny. I assumed when I tried it out that there was no way that it could break me out, but, I guess my skin just wasn’t a fan 🙂

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