The world now is not like back in 1968, when it was first launched. There is more pollution and the skin has different needs now, than 40 years ago. The renewed version of Clinique’s iconic lotion is the response to those needs. The Dramatically Different Moisturizing Lotion +, as the updated lotion is called, is reformulated with additional phytofix and moisturizing hyaluronic acid, glycerin and urea, ingredients that can naturally be found on the skin.
The new lotion has being tested for 6 years, by 600 women from 5 countries. Clinique’s concern was to keep the allergy – free aspect that the company is known for; so, any reaction to the product has led to further reformulation, until they were ready to launch the new Dramatically Different Moisturizing Lotion.
The changes are limited to the product itself, while the packaging remains the same and it keeps its yellow hue.
Dramatically Different Moisturizing Lotion + is being launched on July 2013.
Random Fact: Every 4.87 seconds, a new bottle of Dramatically Different Lotion is being purchased somewhere in the world.